The SG is synonymous with rock pioneer Sister Rosetta Tharpe, Mod god Paul Weller, Robbie Krieger of The Doors and Angus Young of AC/DC, natch.
You want brand ambassadors? The Gibson Les Paul Standard has been clutched by Led Zeppelin's Jimmy Page, top hat model Slash, Peter Green of Fleetwood Mac, Bluesbreakers-era Eric Clapton, Dire Straits' legend Mark Knopfler, hirsute hombre Billy Gibbons of ZZ Top, and thousands more.